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Worked example

Micro memorial

Under 40 · winter woodland · spoken hold

A memorial is not a party with the music turned down. It is a room that has to hold people who did not choose to be there, and some who will leave before the formal ending.

Winter Woodland is the named atmosphere: architectural evergreen, beeswax, bone cloth, no craft-store Christmas. Fragrance off dining. Path light at ankles.

Guest Journey is the product here. First fixes: seats in the standing hour, a quiet room that is not storage, an exit that does not cross a receiving line.

Nothing is invented to make it 'warmer'. The brief is the brief.

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One page · print first

Florist sheet

Micro memorial · Quiet rooms · 32 guests · Winter Woodland Wonderland

Palette lock

  • Snow Drift #F4F1EA

    CMYK 0, 1, 4, 4

    Say “Snow Drift” to the florist — #F4F1EA. Do not substitute a cooler or warmer neighbour without a swatch in hand.

  • Frost Needle #C5D0C8

    CMYK 5, 0, 4, 18

    Say “Frost Needle” to the florist — #C5D0C8. Do not substitute a cooler or warmer neighbour without a swatch in hand.

  • Evergreen Shadow #2F3D36

    CMYK 23, 0, 11, 76

    Say “Evergreen Shadow” to the florist — #2F3D36. Do not substitute a cooler or warmer neighbour without a swatch in hand.

  • Winter Bark #8B7355

    CMYK 0, 17, 39, 45

    Say “Winter Bark” to the florist — #8B7355. Do not substitute a cooler or warmer neighbour without a swatch in hand.

  • Candle Beeswax #D4C4A8

    CMYK 0, 8, 21, 17

    Say “Candle Beeswax” to the florist — #D4C4A8. Do not substitute a cooler or warmer neighbour without a swatch in hand.

Do not substitute a stem, a metal, or a cloth without asking. Where a season blocks a hero, the legal substitute is named below. Anything else is undeclared.

Hero moments

  • 1. Entrance / threshold — Protect with one strong vertical; cut secondary garland.
  • 2. Ceremony / focal — Full altar architecture.
  • 3. Bar / lounge magnet — Edited statement piece.
  • 4. Dining tables — Low clusters + candle; fewer hero stems per table.
  • 5. Transitions & restrooms approach — Small repeat motifs beat one orphan arrangement.

Volume math (quote range)

  • 4 tables × 10 stems = 40 dining stems (planning range, not a contract).
  • 4 tables — declared, which puts 8 at each for 32 guests.
  • tight band sets 12 a table; less but better mode takes it to 10; intensity 3/5 lands it at 10.
  • 1 pedestal / urn moments at threshold or ceremony.
  • No aisle length declared — ceremony framing only.
  • Studio must confirm vessel count, mechanics, and strike. This is planning math.

Season gate · blocked stems

  • BLOCKED Eucalyptus: Strong fragrance, and the brief declares scent sensitivity. → Italian ruscus — in season, clears the same gates, 14-day life.
  • BLOCKED Lilac: Strong fragrance, and the brief declares scent sensitivity. → No catalog substitute clears every gate. Declare one with the studio or drop the face.
  • BLOCKED Oriental lily: Strong fragrance, and the brief declares scent sensitivity. → Amaryllis — in season, clears the same gates, 8-day life.
  • BLOCKED Garden rose: Out of season for winter — an import or a special order, not a planning assumption. → Ranunculus — in season, clears the same gates, 6-day life.
  • BLOCKED Peony: Out of season for winter — an import or a special order, not a planning assumption. → Ranunculus — in season, clears the same gates, 6-day life.
  • BLOCKED Dahlia: Out of season for winter — an import or a special order, not a planning assumption. → Nerine — in season, clears the same gates, 12-day life.
  • BLOCKED Sunflower: Out of season for winter — an import or a special order, not a planning assumption. → No catalog substitute clears every gate. Declare one with the studio or drop the face.

Sustainability

  • Local / seasonal only: out-of-season heroes are blocked; substitutions must be in the season catalog.
  • No floral foam: chicken wire, pin frogs, vessels, or potted mechanics only. Stems that need vials are costed as labour, not as material.
  • Potted / living first: cut stems are the exception, not the mass. Plan who takes the plants home.

Vendor language

  • Atmosphere: Winter Woodland Wonderland
  • Budget band: tight · Volume: less but better · Intensity 3/5 · Formality 4/5
  • No floral budget declared — allocations are percentages only until one is entered.
  • Guests ~32 · memorial · ballroom
  • Hero zones (protect): Entrance / threshold; Ceremony / focal
  • Seasonal: Forced bulbs, evergreen structure, and high-value white stems. Nothing garden-grown — every soft face is an import or a forcing house.
  • Catalog heroes this season: Amaryllis, Birch branch, Palm frond, Philodendron, Cymbidium, Nerine, Anemone, Monstera leaf
  • Support / filler: Hypericum berry, Ilex berry, Snowberry, Moss, Italian ruscus, Dusty miller