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Worked example

Brand supper for 80

Midnight library · mocha / cream · three beats

Eighty covers, a brand in the room, a supper that has to photograph as a house not a launch. Mocha Evening is the named atmosphere: cocoa undercloth, clotted-cream linen, butter brass, chocolate cosmos at the perimeter if scent is safe.

The arc is three beats, not six: arrival, the honour moment, release. Lighting drops at the honour moment. No colour wash. No surprise-me.

Budget language for the client: what the room loses if we cut the magnet, and the pasteable paragraph that defends candle density as the first line item, not the first cut.

Open Vendor Pack
Advanced export

One page · print first

Florist sheet

Brand supper for 80 · Library salon · 80 guests · Mocha Evening

Palette lock

  • Mocha Ground #3C2415

    CMYK 0, 40, 65, 76

    Say mocha, not brown.

  • Cocoa Silk #8B5E3C

    CMYK 0, 32, 57, 45

    Say cocoa silk.

  • Clotted Cream #F2E8D5

    CMYK 0, 4, 12, 5

    Say clotted cream, not ivory-white.

  • Toasted Milk #C4A882

    CMYK 0, 14, 34, 23

    Say toasted milk.

  • Butter Metal #A8834A

    CMYK 0, 22, 56, 34

    Say butter brass. No rose gold.

Do not substitute a stem, a metal, or a cloth without asking. Where a season blocks a hero, the legal substitute is named below. Anything else is undeclared.

Hero moments

  • 1. Entrance / threshold — Full threshold statement.
  • 2. Ceremony / focal — Clean frame; avoid overbuild.
  • 3. Bar / lounge magnet — Hero-level mass.
  • 4. Dining tables — Full garden density.
  • 5. Transitions & restrooms approach — Small repeat motifs beat one orphan arrangement.

Volume math (quote range)

  • 10 tables × 32 stems = 320 dining stems (planning range, not a contract).
  • 10 tables — declared, which puts 8 at each for 80 guests.
  • atmosphere forward band sets 22 a table; generous mode takes it to 32; intensity 3/5 lands it at 32.
  • 2 pedestal / urn moments at threshold or ceremony.
  • No aisle length declared — ceremony framing only.
  • Studio must confirm vessel count, mechanics, and strike. This is planning math.

Season gate · blocked stems

  • BLOCKED Peony: Out of season for fall — an import or a special order, not a planning assumption. → Garden rose — in season, clears the same gates, 5-day life.
  • BLOCKED Ranunculus: Out of season for fall — an import or a special order, not a planning assumption. → Garden rose — in season, clears the same gates, 5-day life.
  • BLOCKED Amaryllis: Out of season for fall — an import or a special order, not a planning assumption. → Oriental lily — in season, clears the same gates, 10-day life.
  • BLOCKED Anemone: Out of season for fall — an import or a special order, not a planning assumption. → Scabiosa — in season, clears the same gates, 5-day life.
  • BLOCKED Lilac: Out of season for fall — an import or a special order, not a planning assumption. → No catalog substitute clears every gate. Declare one with the studio or drop the face.

Sustainability

  • Local / seasonal only: out-of-season heroes are blocked; substitutions must be in the season catalog.
  • No floral foam: chicken wire, pin frogs, vessels, or potted mechanics only. Stems that need vials are costed as labour, not as material.

Vendor language

  • Atmosphere: Mocha Evening
  • Budget band: atmosphere forward · Volume: generous · Intensity 3/5 · Formality 3/5
  • No floral budget declared — allocations are percentages only until one is entered.
  • Guests ~80 · corporate · ballroom
  • Hero zones (protect): Entrance / threshold; Ceremony / focal; Bar / lounge magnet
  • Seasonal: Dahlia, berry, textured foliage and the richest jewel tones of the year. Local supply is strongest now and books out earliest.
  • Catalog heroes this season: Garden rose, Cymbidium, Nerine, Anthurium, Birch branch, Phalaenopsis orchid, Protea, Snapdragon
  • Support / filler: Ilex berry, Snowberry, Smoke bush, Hypericum berry, Hydrangea, Moss